Promoting authenticity through celebrity brands
- Creator: Kennedy, Amanda , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2021
Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments
- Creator: Kennedy, Amanda , Baxter, Stacey M. , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2019